N 4/9/2017 12:45:34 瀏覽: 3669

Gaming computers record strong surge in demand across Asia Pacific

Gaming computers record strong surge in demand across Asia Pacific

Gaming PCs remained one of the most important drivers of growth in the computer market globally, as well as in Asia Pacific in the first half of 2017. The continuing boom in the world of electronic games have been stimulating strong consumer demand in this segment, generating 39 percent growth in terms of volume, and a corresponding 36 percent incremental sales value across APAC over the same period a year ago. 

Although traditional notebooks and tower desktops are the most sought after computing devices by consumers, the latest GfK report1 revealed that new form factors such as convertibles, ultra-thin, large all-in-one, and gaming PCs are gaining traction, generating sales amounting to €6.1 billion within Asia Pacific in January to June this year.



“After several challenging years competing with new technologies like tablets and smartphones, gaming PCs have finally developed from a niche segment to a strong selling mainstream product,” highlighted Gerard Tan, senior director, Technology Retail Tracking, GfK Asia. “Gaming enthusiasts are increasingly willing to splurge on enhanced gaming devices to enjoy better graphical experiences and smoother runs.”

Global revenues of all gaming PCs (desktops and notebooks) in the markets measured by GfK (excluding North America) amounted to €1.5 billion, with Asia Pacific registering a share of 34 percent (revenue: €522 million). Within Asia Pacific, China is the largest contributor of gaming notebooks, with Korea and Thailand coming in at second and third positions respectively.



The growth potential of gaming PC has been attracting more players in the market which today stands at 24 brands with their total offering of over 1,700 models, compared to only 810 three years ago.



“In addition to existing dedicated PC gaming models, mainstream computer manufacturers are also coming up with their own gaming series with competitive specs and pricings to target the mass market,” observed Tan. “With all these exciting developments, fuelled by the growing interest in virtual reality and the roaring success of e-sports, we foresee that the PC gaming segment will continue to remain robust in the foreseeable future,” he added.



PC gaming accessories (monitors, keyboards, headsets, mice) are also enjoying robust sales among consumers as a result of the thriving PC gaming market. Worldwide, this segment achieved a 56 percent increase in sales over the previous year for the period of January to June. Overall, revenues for the first half of 2017 amounted to 1.1 billion euros. In Asia Pacific, significant growth in consumer spend were similarly registered in the gaming centric models of monitors (154%), keyboards (9%), headsets (29%), and mice (21%).



GfK will share the global insights for the IT market at the IFA 2017 in Berlin, 1-6 September 2017.


About the method

GfK regularly collects point-of-sale data through its retail panel in over 100 countries worldwide regarding IT hardware and software as well as accessories. This data is analysed in terms of current developments in consumer demand in the international, European and German IT markets in the first half of 2016. Since 2014, GfK has been integrating the data of distributors, retailers and IT solutions providers in a single database. This consistent pool of data is used to identify the potential within supply chains for improvement and greater efficiency and to create competitive and prof-itable distribution strategies.

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